Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
![REmemory - Taiwan Alzheimer Disease Association| Ogilvy REmemory - Taiwan Alzheimer Disease Association| Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-01--REmemoryBranding-3.jpg?itok=uj2V_Qv0)