REmemory Taiwan Alzheimer Disease Association

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Overview

Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.

Capability

  • Experience
    Health

Team

  • Taipei
REmemory - Taiwan Alzheimer Disease Association| Ogilvy
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