Film festivals often feel inaccessible to the general public. So, to invite people from all walks of life to the Chicago International Film Festival, Ogilvy Chicago and the Festival created an out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. "Life, Scripted," turned everywhere from bus shelters to childcare centers into movie settings. The campaign even scripted the festival itself, surprising attendees with an interactive digital board that narrated the night in real-time. In the end, "Life, Scripted" gave the audience the most important role in the festival — and showed that every one of us has a story worth telling.
