Unfold Your World Samsung

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Overview

Samsung touts its newest Galaxy Z Foldables with an epic, playful film that highlights the immersive nature of the Z Fold3 and Z Flip3. Featuring everything from dancers to barbarians, the new film shows the unique experience of the brand’s Foldables and how Samsung can inspire consumers to “Unfold Your World.” The film starts with a lone dancer in a carpark, who puts the Z Flip3 in Flex Mode and starts to livestream her dance. Meanwhile, a man in the backseat of a car is watching a show about barbarians on the front screen of his Z Fold3; after he unfolds it to the bigger inner screen, suddenly the barbarians have taken over the street. The dancer has now become immersed in the moment, like she’s on stage at a major music festival. The spot ends with the promise: "Experience like no other. Unfold your world."

Capability

  • Advertising
    Experience

Team

  • New York
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