In partnership with Ogilvy India, Cadbury Fuse has rolled out an exciting marketing campaign, ConFuseing Controllers, highlighting Fuse as the perfect snacking partner for gamers who want a quick, filling, and an on-the-go snack for some uninterrupted gaming. To bring the idea alive, the brand invented the Confuseing Controllers—gaming controllers designed to look like books of wisdom. A film launching the campaign highlights the common problem gamers face: being interrupted by people who want them to do something more fruitful.