The Client German Rail

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German Rail is launching a new campaign aimed at convincing business travelers of the benefits of traveling by train. The centerpiece of the campaign is the film "The Client," which tells a relatable story demonstrating why the railway is the best option for business travel when compared to other modes of transportation. The film tells the story of Ms. Fischer, who is on her way to a business meeting in her car when she receives a message from her client. Not being able to read or respond to the message immediately creates immense pressure inside her, making the client omnipresent in the business traveler's mind. It is a true nightmare that many business travelers experience, and one that can be rectified by traveling by rail.


  • Advertising


  • Frankfurt
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