During the summer when international travel was banned for everyone, we gave German travelers a plan B. We showed them how to experience the whole world without having to leave Germany. We targeted the travel interests of individual users through social media, online display, Spotify and newsletter mailings to offer endless possibilities to discover Germany in a new way. Those with a preference for South America will find it in Mecklenburg-Western Pommerania or Cologne. If you fancy the Maldives or New Zealand, you'll find them in Lower-Saxony. Wherever one might want to go in the world, we made it possible for them to do it at home.