Lazy Activist German Rail

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Overview

Not all activists have to be loud and emotional—in fact, some can be downright lazy. When you take a train, you are in some way joining a protest movement against CO2 emissions. That means you are pushing for change, in the relaxing, affordable comfort of a German Rail train. To help spread the word about its new Super Saver ticket, German Rail created a campaign that inspired people to not only save some money on a train ticket, but help save the planet as well.

Capability

  • Advertising

Team

  • Frankfurt

Awards

  • One Show Silver
    LIA Bronze
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