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Bread of the Nation Castle Lager

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Castle Lager is 100% homegrown, brewed from only the highest quality materials sourced within South Africa. In fact, there’s so much goodness in its local grains that huge amounts of protein and other nutrients are left behind even after the brewing process is complete. With 55% of South Africans living below the breadline, Castle Lager wanted to help nourish the country. Introducing “Bread of the Nation,” a delicious bread baked using flour milled from high-quality spent grain—leftover after Castle Lager’s brewing process. The bread is high in energy, fiber, and protein and will be distributed throughout South Africa in the communities most in need.


  • PR & Influence


  • South Africa


  • Cannes Lions Gold
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