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Going Home Cadbury

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To kick off this year’s festive season campaign, Cadbury wanted to tell a new story of generosity by tapping into the very people that embody the spirit of the brand. The festive season is the time where we all get to go home and reconnect with our families. Perhaps the most generous people in South Africa during the festive season are the ones who give of their time to make sure that folks get back home to their families safely: long-haul taxi drivers. We watch as one taxi driver spends his festive season dropping people off across the country. Once the long journey is done, he realizes that his passengers have left a Cadbury Dairy Milk for him with a kind message of thanks.


  • Advertising


  • South Africa
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