A new integrated campaign from Volkswagen South Africa and Ogilvy South Africa launches the latest model of Volkswagen's Polo, which comes with the advanced safety and intelligence system, I.Q. DRIVE. With "Game On", the brand steps into the metaverse, debuting a collection of specially-designed NFTs that are findable through a hunt on social media and in the metaverse. Additionally, the campaign launches the Polo in the virtual world, as the car is playable in the popular driving game Gran Turismo 7.
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Ogilvy South Africa