Arts of Preservation Nestlé

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Overview

For decades, the "Surprise Chocolate" reached the hearts of Brazilian kids and adults with collectible cards featuring illustration of the animals of the Atlantic Forest, with relevant information about each one of them. Now, the brand is back with that passion by launching a unique campaign in partnership with Ogilvy Brazil and preservation organization ONG "SOS Mata Atlântica". The campaign turns the beloved illustrations into NFTs, with the proceeds from sales going to efforts to preserve Brazilian wildlife and their natural habitats

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  • Brazil
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