Sexual harassment is all-to rampant. Eighty six percent of women in Brazil say they have been groped in a nightclub. What if there was some way for a woman to prove that she had been groped. If it could be visualized? Schweppes Brazil created a dress containing sensors that recorded when and where women were touched. Schweppes took the shocking results to encourage men to change their behavior toward women.
Growth & Innovation
Cannes Lion Glass