To test drive the new electric BMW iX3, all you need to do is ask Alexa. A new campaign from BMW Brazil, in collaboration with Amazon and Ogilvy Brazil, brings people inside the vehicle with a fully immersive, spatial audio experience. Through a partnership with Amazon and its Alexa-enabled devices, the brand created over 30,000 unique test drives that were created by capturing and using the unique sounds one would hear inside a BMW iX3 during acceleration. Each test drive was also hyper-personalized based on the geolocation of the user, providing an authentic experience based on current environment, weather, and more.