The Luzón Foundation, in partnership with Ogilvy Barcelona, has launched a new campaign speaking to the effects of Amyotrophic Lateral Sclerosis (ALS), called "Me Siento Cerca (The Closest One)". The campaign stars real-life ALS patient Pepe Tarriza and utilizes an empty chair to tell an emotional, first-person story which raises awareness and gives visibility to the everyday struggle of those living with the disease—of which there remains no cure—as well as the people who care for those afflicted.