The new Prime Video commercial developed by Ogilvy together with its unit Ogilvy Orbiter and produced with Mercurio was aired during the Sanremo Music Festival.
#AsmileEverywhere is the hashtag of a new story about the brand's promise: to bring a smile, through its content, wherever the customers are.
The talents of Prime Video and LOL are the protagonists of a very special space mission to bring a smile even to the most distant viewer, the young and future astronaut Linda Raimondo
In addition to the tv commercial, there are lots of extra contents on the brand's social channels: a teaser video about this year's expedition, a karaoke video to sing along the soundtrack of the tv spot while watching the backstage footage, many gifs of the talents to comment live the Sanremo Music Festival with their reactions, and an exclusive interview with Linda Raimondo to discover the value of scientific disciplines among young people and the relationships between space economy, brands and users, in collaboration with Ogilvy Orbiter.
Overview
Capability
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Advertising
Team
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Milan
