Tyson brand Wright is known for the quality of its bacon, having spent 100 years mastering its hand-trimmed, thick-cut, real-wood-smoked product. In other words, the brand knows a thing or two about making the best bacon. Now, Wright is setting out to help fellow Bacons across America become the best version of themselves – whether through a kitchen makeover, much-needed vacation, or an updated wardrobe. The brand has launched "Wright's Better Bacons," a nationwide contest offering four applicants the chance to win $10K. The key criteria? Your surname must be "Bacon".
![Wright's Better Bacons - Tyson Foods Wright | Ogilvy Wright's Better Bacons - Tyson Foods Wright | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%20Better%20Bacons%20KV.jpg?itok=VYOMYUUb)