The Face Forward Project City of Chicago

← Our Work Info

Overview

To increase the number of teens in Chicago getting the Covid-19 vaccine, the City of Chicago and Ogilvy Chicago came together for The Face Forward Project, which gave teens an exclusive, personalized reward for getting their shot—a unique NFT portrait, created through their own words, moods and enthusiasm. Teaming up with the city's top celebrity photographer, the campaign created a mobile vaccine clinic where, before getting their vaccine, teens were asked about their hopes, goals, and ambitions for the future. Based on each response, we created unique digital designs that, combined with the person's photograph, resulted in a one-in-a-kind portrait that was exclusively theirs.

Capability

  • Experience
    Health

Team

  • Chicago
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