We Got You, Baby Huggies

← Our Work Info

Overview

To get the attention of parents, a new campaign for Huggies sees babies go on a protest to boycott diapers that lack total comfort. In the humorous spot "We Got You, Baby", concepted by Ogilvy India, the babies voice their displeasure and seek a diaper that provides complete comfort—not just dryness, or softness, or a nice fit, but all of the above and more. The film's message is playfully irreverent and memorable, ensuring that not only are babies' problems heard loud and clear, but are solved with the new Huggies Complete Comfort diapers.

Capability

  • Advertising

Team

  • Mumbai
no title
Subscribe to stay up to date with our latest thinking