Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region.
![Lesso Lessons - Roto Tanks | Ogilvy Lesso Lessons - Roto Tanks | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%2001baby.jpg?itok=svUy0m8p)
![Lesso Lessons - Roto Tanks | Ogilvy Lesso Lessons - Roto Tanks | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%2002%20LEFT%206-12.jpg?itok=l9NEXdgr)
![Lesso Lessons - Roto Tanks | Ogilvy Lesso Lessons - Roto Tanks | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%2002%20RIGHT12-24.jpg?itok=frD-kg60)
![Lesso Lessons - Roto Tanks | Ogilvy Lesso Lessons - Roto Tanks | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%203%20-LESSO-LESSONSCover.jpg?itok=0uvHC9XQ)