In Spain We Call it Equality Ministry of Equality

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Overview

Ogilvy Spain and Spain's Ministry of Equality are out with a new campaign just in time for International Women's Day that shows the country as an accepting place that stands for equality. "In Spain We Call it Equality" launches with a film that shows people in different everyday scenarios, matched with a Spanish expression that accurately describes it. As the film progresses, the scenarios we see focus more and more on social issues, with the twist that what many may call "feminism" is, in Spain, referred to simply as "equality".

Capability

  • Advertising
    PR

Team

  • Madrid
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