Vertical Bike Honda

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Overview

The aguaje fruit grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. The aguaje harvest is an important season in Perú, but the fastest way to get to the fruit is to cut down its tree. Every year, more than 1 million trees are chopped down in the Peruvian Amazon. What if there were an efficient way to harvest the aguaje while avoiding the cutting down of trees? Ogilvy Perú and Honda teamed up to devise the "Vertical Bike", the first creative solution that simplifies the harvest of aguaje while contributing significantly to protecting the ecosystem

Capability

  • PR
    Experience

Team

  • Lima
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