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Valentine's Day Zippo

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To tout its famous lifetime guarantee, Zippo takes an amusing view this Valentine's Day in a campaign that focuses on couples whose flame has gone out. Print and video ads show couples with shared disinterest while copy alongside them that reads, "With a lifetime guarantee, there’s one flame that’s sure to last." The lighter brand is leveraging one of the biggest gift-giving holidays of the year to playfully remind people to give a gift that lasts, a Zippo lighter.


  • Advertising


  • New York
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