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Unscalpable Cadbury

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When Cadbury's Caramilk bar launched in Australia, buyers flocked to stores to stock up. With inventory low, people took to eBay, where scalpers were selling Caramilk bars at exorbitant prices. Since Cadbury is all about generosity, this didn't sit well. So the brand decided to beat the scalpers at their own game.


  • Advertising
    PR & Influence


  • Melbourne


  • One Show Merit
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