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Pre Joy Cadbury

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For the last 20 years, Cadbury has stood for all things joyful, but how do you bring this story to a YouTube generation? We selected some of the most popular, joyous YouTube clips and created pre-rolls showing what sparked the moments in each clip. Each 5-second pre-roll execution was crafted to look identical to the video it preceded: from wardrobe, to framing to resolution.


  • Advertising


  • Johannesburg


  • Best of Ogilvy Film
    Cannes Lions Gold
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