Foldables Samsung

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Overview

Samsung continues to redefine what the smartphone can do through its impressive line of foldables. The next generation of foldables are the Z Fold4 and Z Flip4, and the brand is out with new video spots showing the Z Fold 4's multitasking ability and the Z Flip 4's impressive camera. While previous marketing for foldables focused mostly on demonstration, the latest spots add in a crucial layer of storytelling and humor—we see how Leonardo da Vinci would have benefited from using a foldable, while a playful cat has some fun with one as well.

Capability

  • Advertising

Team

  • New York
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