Alcohol consumption prior to driving a vehicle has significant effects on a driver’s reflexes, coordination and sense of danger—so much so that it’s comparable to that of an 8-year-old child driving a car. “Toyota Kids” debuts a 30-second film featuring clips of kids crashing toy cars to emphasize the effects alcohol has on drivers, delivering a stark message against drunk driving. In the spot, Toyota highlights that its own Safety Sense technology, which alerts drivers of hazards it detects to avoid accidents, is not a guardrail against driving drunk and reinforces the harm drinking and driving poses.