For those who haven’t yet seen the difference that Samsung's S23 Ultra 100x Zoom can make, the brand and Ogilvy New York partnered on a campaign showcasing the product’s incredible power. An interactive digital out-of-home campaign, “Tiny Type” playfully invites people to pay closer attention to spaces they might otherwise ignore. The campaign takes to some of the most iconic urban spaces in the world – from New York City’s Times Square to London’s Piccadilly Circus to Tokyo’s Omotesando – with large-scale billboards featuring tiny-sized messages that beg to be discovered, while showcasing the power of the Ultra 100x Zoom.