Hellmann’s loves to be playful and have a bit of fun. In a move to continue keeping consumers entertained and capitalize on a seismic moment in the culture, the brand launched a tongue-in-cheek new campaign across the UK and Australia, encouraging fans to barbecue with the help of some well-known Australian slang. Leaning into a major blockbuster moment, Hellmann’s cheekily-placed shrimp appeared on over 400 digital billboards, in national newspapers, and on social platforms across the UK and Australia.
![Throw A Shrimp On The - Hellmann's | Ogilvy Throw A Shrimp On The - Hellmann's | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-01-Even-better-with-Hellmanns.jpg?itok=WoSclW9S)