skip to content

Throw A Shrimp On The... Hellmann's

← Our Work


Hellmann’s loves to be playful and have a bit of fun. In a move to continue keeping consumers entertained and capitalize on a seismic moment in the culture, the brand launched a tongue-in-cheek new campaign across the UK and Australia, encouraging fans to barbecue with the help of some well-known Australian slang. Leaning into a major blockbuster moment, Hellmann’s cheekily-placed shrimp appeared on over 400 digital billboards, in national newspapers, and on social platforms across the UK and Australia.


  • Relationship Design


  • Ogilvy
Throw A Shrimp On The - Hellmann's | Ogilvy
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.