Smart Jar Hellmann's

← Our Work Info


A recent study revealed that millions of fridges in UK homes are running too warm, causing some foods to spoil up to 3 days faster than if they were chilled to below 5℃. To mark Food Waste Action Week, Ogilvy UK and Hellmann’s have created a specially designed jar of mayonnaise that tells consumers when their fridge is at the right temperature to keep their food fresher for longer. The nationwide multi-channel campaign partners Influencers across both TikTok and Instagram using the eye-catching jar as the catalyst for conversation.


  • Experience


  • London
Smart Jar - Hellmann's | Ogilvy
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.