How many good memories can we collect through 20 years? The new campaign for NESCAU by Ogilvy Brazil follows the journey of a 20-year old boy alongside that of a plastic straw who has been out to sea for two decades. Though we experience many changes in that time, the straw does not. The campaign is part of the Joga Junto Movement, which inspires people to consider their responsibility to preserve the oceans and the simple ways they can make a big change.