Taste the Future IKEA

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Overview

IKEA is inviting people with imagination for a job interview over experimental 3D-printed meatballs as part of a new recruitment campaign. IKEA’s Swedish meatballs are an iconic part of the brand. In line with their commitment to offer 50% plant-based main meals in IKEA restaurants by 2025, IKEA menus already include plant balls as alternatives to traditional meatballs. The ambition is to make healthier and more sustainable eating easy, desirable and affordable. Now IKEA is inviting candidates to bring their ideas and try some experimental plant-based meatballs, prepared with a 3D printer as part of its recruitment campaign “Taste the Future”.

Capability

  • Experience

Team

  • INGO Stockholm
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