Love Collection IKEA

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Overview

For Valentine’s Day 2020, IKEA Taiwan wanted their latest promotion to spread a little bit of joy in a world that needs a little laughter. So we shone a spotlight on some of IKEA’s less popular, but still attractive items, while driving sales. Introducing ‘The Love Collection’, launched with a short film clip featuring a sexy soundtrack and different IKEA items – with the rest left open to the interpretation of the viewer.

Capability

  • Experience

Team

  • Hong Kong
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