The Tale of Two Lajjos Nanhi Kali

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Overview

While much progress towards gender equality has been made, there are still areas where girls are deprived of proper education. In India, Nanhi Kali hopes to fight this gap, based on its belief that education is not just a human right, but a way for girls to feel human. Ogilvy India collaborated with the organization to create a campaign film that tells the story of "two Llajos"—one a buffalo, one a girl—which leans on emotion and empathy to highlight the importance of education for young girls everywhere.

Capability

  • PR

Team

  • Mumbai
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