Nothing is stronger than the bond between mother and daughter. To celebrate Daughter's Day, shampoo brand Clinic Plus launched the #MeriBetiStrong campaign with a film urging people to raise a generation of strong, unique daughters who are confident in themselves and their choices. Specifically, the film focuses on the major influencers in young girls' lives and the decisions they make — their mothers.
![#MeriBetiStrong - Clinic Plus #MeriBetiStrong - Clinic Plus](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190926_Ogilvy_India_MeriBetiStrong_WORK%20DETAIL%200.png?itok=K0D0Pdr0)
![#MeriBetiStrong - Clinic Plus #MeriBetiStrong - Clinic Plus](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190926_Ogilvy_India_MeriBetiStrong_WORK%20DETAIL%2001.png?itok=AGDJRSB5)
![#MeriBetiStrong - Clinic Plus #MeriBetiStrong - Clinic Plus](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190926_Ogilvy_India_MeriBetiStrong_WORK%20DETAIL%2002.png?itok=RN0MlnhL)
![#MeriBetiStrong - Clinic Plus #MeriBetiStrong - Clinic Plus](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190926_Ogilvy_India_MeriBetiStrong_WORK%20DETAIL%2003.png?itok=rLVQ0g-Y)
![#MeriBetiStrong - Clinic Plus #MeriBetiStrong - Clinic Plus](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190926_Ogilvy_India_MeriBetiStrong_WORK%20DETAIL%2004.png?itok=rzpS6hvn)