Launched to celebrate KFC’s limited-edition Sweet Tokyo product range in Australia, the new "Sweet Tokyo" campaign was shot in the streets of Tokyo’s Shinjuku district, focusing on a love story between two ingredients: Hot & Crispy KFC and Sweet Teriyaki sauce. Seen across TV, VOD, OLV, OOH, social, activations, and audio, the new Sweet Tokyo campaign deliberately leans into the current fascination Aussies have with Japanese culture.