KFC has had some interesting fan requests over the years, which made the brand consider what other types of foods could be made even better with KFC's special recipe. Together with Ogilvy South Africa, KFC created "Make it KFC", a multi-channel platform that invited people to put forward their requests for their own favorites—even that of KFC competitors—to be given the KFC treatment. KFC Kentucky Fried everything from Brussels sprouts to cheeseburgers to grapes, tangibly demonstrating KFC's signature flavor in a unique and memorable way.