The Story of Us Cadbury Silk

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Overview

Ogilvy India, Wavemaker and Cadbury Silk teamed up with Zoya Akhtar, Bollywood's biggest director of young love, to create romantic animated short films about everyday couples. By grabbing a Cadbury Silk and scanning the code, people were invited to answer questions about the story of their relationship. Their responses were fed into a proprietary text-to-animation AI tool that then created the short films. Each one was eligible to be featured on Disney+ Hotstar for millions to see.

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  • Ogilvy India
    Wavemaker India
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