Let Snelle Sing It For You Milka

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Overview

Milka is all about tenderness. But 48% of Gen are uncomfortable sharing their feelings. Inspired by the proverb "If you can't say it, sing it," Milka and Ogilvy Amsterdam utilized AI to let people crate a unique, personalized song by Gen Z's favorite Dutch rapper Snelle. The campaign utilizes three AI engines — Open AI powers the lyrics in Snelle's style, Uberduck is responsible for voice cloning, and HeyGen produces a lifelike video with flawless lip synchronisation. Together, they craft an experience that is engaging, personal and touching.

Capability

  • PR

Team

  • Amsterdam
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