Sprite Zero Sugar Coca-Cola

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Overview

To launch Sprite Zero Sugar in Mainland China, Sprite is taking its already market-established competitors head-on. An audacious stunt leaves drinkers wondering, "Is Sprite really advertising for its competitors?" Imagined and produced by Ogilvy Shanghai under OpenX—WPP’s bespoke team dedicated to The Coca-Cola Company globally—the campaign aims at sparking conversations and piquing consumer interest to try Sprite Zero Sugar with a series of videos and an AR promotion that turns the competition’s branding and positioning into an advantage using a unique mix of creativity and technology.

Capability

  • PR
    Experience

Team

  • OpenX
    Shanghai
Sprite Zero Sugar - Coca-Cola | Ogilvy
Sprite Zero Sugar - Coca-Cola | Ogilvy

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