To launch Sprite Zero Sugar in Mainland China, Sprite is taking its already market-established competitors head-on. An audacious stunt leaves drinkers wondering, "Is Sprite really advertising for its competitors?" Imagined and produced by Ogilvy Shanghai under OpenX—WPP’s bespoke team dedicated to The Coca-Cola Company globally—the campaign aims at sparking conversations and piquing consumer interest to try Sprite Zero Sugar with a series of videos and an AR promotion that turns the competition’s branding and positioning into an advantage using a unique mix of creativity and technology.
![Sprite Zero Sugar - Coca-Cola | Ogilvy Sprite Zero Sugar - Coca-Cola | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-01-Social-Poster---6.jpg?itok=hv7DMYc2)
![Sprite Zero Sugar - Coca-Cola | Ogilvy Sprite Zero Sugar - Coca-Cola | Ogilvy](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK-02-Social-Poster---6.jpg?itok=O20XOncQ)