The Lunar New Year has always been a time where families come together to toast to good health and prosperity. However, new social norms have widened the generational gap between Asian youth and their elders. To help bridge the gap, Ogilvy Shanghai and Coca-Cola created a new campaign celebrating the Year of the Tiger. The campaign kicked off with the launch of a series of collectible festive cans featuring different members of a lovable tiger family. The campaign also features a film that depicts an emotional story of a reunion between a father and son tiger, sharing a simple yet emotional and powerful connection.