Share a Coke - Greater China Coca-Cola

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Overview

Coca-Cola invites Chinese consumers to beat the lethargy of the summer and come together in unexpected, interactive ways with the launch of the “Metaverse Music Festival”. Imagined and developed by Ogilvy Shanghai under OpenX (WPP’s bespoke team dedicated to Coca-Cola globally), the “Share a Coke” summer campaign was launched in Mainland China, Taiwan, Macau and Hong Kong, turning every Coke bottle into a connection point for friends to engage and create magical shared memories wherever they are, something deeply important for digital natives.

Capability

  • Experience

Team

  • OpenX
    Shanghai
Share a Coke Greater China - Coca-Cola | Ogilvy
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