Saving Freddo Cadbury

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Overview

For more than 70 years, Freddo Frog has been Australia’s most famous frog. And for the first time in history, the iconic frog disappeared from its place on Cadbury Freddo packaging. To bring attention to the plight of endangered frogs everywhere, Freddo was replaced with each of the 8 endangered species of frogs across Australia and New Zealand. Every new-look Cadbury Freddo had an educational augmented reality experience built in, making our frogs to literally hop off the packaging, while popular Animal Planet Australia TV personality Dr. Katrina Warren taught the user all the interesting facts about them. The AR experience directed users to our website, where they could learn even more about our frogs, and most importantly, how else they could help.

Capability

  • PR
    Experience

Team

  • Melbourne
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