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Reusables Supermax

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Did you know that approximately a third of the food purchased at the supermarket is discarded when it reaches its “use by” date? This situation presents a significant problem of food waste, contributing to environmental issues. This premise, combined with knowledge about alternative uses of many products, led de la Cruz Ogilvy and supermarket brand SuperMax to create Reusables, a cutting-edge technology to turn "use by" dates into "use for" the environment, giving products an extended life and helping prevent food waste.


  • PR & Influence
    Relationship Design


  • De La Cruz Ogilvy
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