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Ogilvy

Rabbit Race Media Markt

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Overview

We wanted to create a promotional live marketing event that outshines every other Easter campaign throughout Germany. Instead of another dull sales campaign, we created The Rabbit Race. Three races were shown live during prime time on the 9 biggest TV stations and turned into a betting game. Customers could shop at Media Markt three days before the three races to win a voucher to win 50% of their purchase back depending on the outcome of the race.

Capability

  • Customer Engagement & Commerce
  • Experiential & Events

Team

  • Frankfurt

Awards

  • Best of Ogilvy
  • Cannes Lions Gold
  • Clio Awards Bronze
  • D&AD Graphite Pencil
  • LIA Awards Silver
  • One Show Bronze