H&M needed to reinvent their customer experience to break through highly competitive retail e-Commerce market in China. We partnered with WeChat to help H&M implement a significant digital transformation using integrated data and enhanced channel communications. A chatbot on WeChat acted as a personal stylist, and a mini-app was utilized for users to post outfits and inspiration to other consumers. The result was an omnichannel experience that provided relevant experiences for consumers and helped the brand grow.