By publishing over 200 million copies of its annual catalogue, IKEA is one of the world's biggest publishers. To launch the 2020 edition of the catalogue, we created a campaign that presents the IKEA catalogue as the book that will change your life. The campaign is featured in a film that tells the story of Ali, a former slob who was able to turn his life around thanks to a very special book.
![IKEA - The Book That Will Change Your Life IKEA - The Book That Will Change Your Life](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190904_Memac%20Ogilvy%20-%20%20IKEA%20-%20The%20book%20that%20will%20change%20your%20life_WORK_000.png?itok=N5GCkmHV)
![IKEA - The Book That Will Change Your Life IKEA - The Book That Will Change Your Life](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190904_Memac%20Ogilvy%20-%20%20IKEA%20-%20The%20book%20that%20will%20change%20your%20life_WORK_001.png?itok=8rir2-EC)
![IKEA - The Book That Will Change Your Life IKEA - The Book That Will Change Your Life](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190904_Memac%20Ogilvy%20-%20%20IKEA%20-%20The%20book%20that%20will%20change%20your%20life_WORK_002.png?itok=wssHYVw2)
![IKEA - The Book That Will Change Your Life IKEA - The Book That Will Change Your Life](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/O190904_Memac%20Ogilvy%20-%20%20IKEA%20-%20The%20book%20that%20will%20change%20your%20life_WORK_004.png?itok=RFzojvZC)