After sponsoring Stevenage FC Men’s team in 2019, Burger King announced its sponsorship of the women’s team too. What made this sponsorship different from others is that it was the first sponsorship of a women’s team that had exactly the same terms, conditions and value as the men’s team. To mark the moment, we changed the logo to "Burger Queen" on the team's brand new kit, as well as on the sign of the Stevenage store. Launched with an online video , the campaign helped drive record sales of women's shirts and, more importantly, inspired a new generation of fans.