Period Myths Women Helping Women

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For Women Helping Women, we created a series of films taking on the stigmas and myths that still perpetuate around menstruation, which negatively effect women and particularly young girls. To call out these myths and point out the sexism undergirding them, we created a series of humorous, surprising films that replace girls experiencing their periods with boys experiencing erections. Each film ends with the simple message: It's a biological thing. Period.


  • PR


  • Hong Kong
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