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Ogilvy

#IWillWearOutPlastic House of Masaba

← Our Work Info

Overview

Ogilvy India teamed up with renowned international designer Masaba Gupta and the United Nations Environment Program (UNEP) to create a way for people to say no to plastic…in style. The fashionable collection brings awareness to the issue of single-use plastic bags in a unique way. Each garment comes with a detachable reusable bag, which turns the collection into a way to look good while also helping do your bit for the environment.

Capability

  • Public Relations & Influence

Team

  • Mumbai