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Misplaced ALDI

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ALDI wanted to show its commitment to customers, so it created the most misplaced billboard campaign ever. ALDI's prices don't change regardless of where in France a customer shops. To underscore this idea, the team created billboards featuring a product as well as how much it costs, along with the city or town where the store is. The problem? The billboards were put up in all the wrong locations.


  • Advertising


  • Paris
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